The marketing funnel is a concept used to describe the journey potential customers take when they go to buy a product or service. It is divided into four stages: knowledge, evaluation, purchase, and enjoyment. Each stage has a specific purpose in the customer journey, as does the content presented to them at those stages. The first stage of the funnel is the knowledge level.
This is where people first become aware of your product or service. They may find out about you through your advertising, social media, and even word of mouth. It is important to clearly identify your points of differentiation and to be identifiable. The second phase of the funnel is the consideration phase. Once potential customers are familiar with you or know you, you must interact in ways that encourage them to consider you above the competition.
Content generation and meaningful and engaging touchpoints are critical at this stage of the process. The third stage of the funnel is the decision phase. Potential customers in this stage are those you should pay the most attention to, since they have gone from awareness to interest. At this point, your potential customers will move from the knowledge phase to the interest phase. In addition, since you have all your landing page email addresses, you can create a series of emails to share educational content about your offer. The fourth stage of the funnel is the action phase.
This is where new customers are acquired or potential customers decide not to purchase. For new customers, focus on education, engagement, and product retention. For potential customers who haven't made any purchases, create a new series of parenting services to contact them every few months. To create and keep your customers interested in your products, the key is to offer a first-rate user experience. There are numerous ways to create such an experience for your customers.
Begin by planning the design of your website so that your users can easily navigate it. Prioritize the visibility of pages that you know are important to your target users so they're less likely to lose interest. Post relevant information on your site and focus on education, engagement, and product retention. By carefully analyzing and analyzing your company's marketing funnel, you'll be able to identify the points in the customer journey where your company needs to improve. Invest in the right marketing activities and channels, create the most relevant messages at each stage, and convert more potential customers into paying customers. For more ideas on types of content you could offer to cultivate desire, check out this Hubspot article on content marketing.
Your goal in this sales funnel phase is to establish a relationship with your potential customers and try to help them resolve their problems.
